INSPIRING THE METAMORPHOSIS OF CULTURE

Imaginal founder, Zach Carson, has dedicated his life towards developing campaigns and organizing movements that address climate change issues and sustainability solutions. Always innovative in his approach, Zach has been leveraging mainstream entertainment and unique experience design to connect businesses, politicians and communities with the most pressing social and environmental movements of our generation. Zach’s work has helped catalyze movements related to biofuels, GMO’s, sustainable agriculture, values-driven business, land conservation and more. Zach also received his MBA in Sustainable Business and Leadership.

Since 2007, Zach has been working with leading brands in the Natural Products industry to help them creatively communicate their value proposition while simultaneously building consumer demand for companies that do better. Zach has supported brand campaigns and political movements related to GMO labeling, organics, fair-trade and more. Some of his clients and friends include Dr Bronners, Sambazon, Organic Valley, Marys Gone Crackers, Guayaki, Numi Tea, B-Corp, New Chapter and many more.

There is way more demand than supply for nature-based venues, boutique campgrounds and agritourism experiences. At the same time, property owners of summer camps, ski resorts, farms, ranches and estates oftentimes struggle to earn enough revenue to sustain their properties. Imaginal has been helping owners and operators of these assets realize new potential business applications and establishing plans for how to operate. We have consulted with organizations who manage large portfolios such as the Boy Scouts of America, American Camping Association, Ted Turner Expeditions and Mountain Riders Alliance; as well as private owners of ranches, farms and retreat centers.

Imaginal has been working with top brands, cultivators and industry associations who demonstrate a strong commitment towards building a sustainable, just and equitable cannabis industry. We help brands creatively communicate their value proposition, while simultaneously, building consumer awareness and demand for more responsible business, products and services. We have created some of the industries most memorable conferences, developed major sponsorship activations, produced budtender campaigns, launched cannabis friendly venues and more. We continue to support a variety of clients building positive lifestyle brands and producing live events and conferences for influential networks.

For the last twenty years, the team at Imaginal has been involved in all aspects producing live events of various scope and sizes around the world. Since our youth, we have regularly attended festivals, concerts and conferences, giving us in-depth understanding of the attendee experience, the culture and the importance of great design and seamless operations. We have owned and operated music venues, produced music tours and activism campaigns around the world, organized conferences, launched music festivals, managed sponsorship programs and more. We are passionate about creating experiences that transform people, and have dedicated our lives to being a part of and transforming this culture.