ELEVATING THE CULTURE OF CANNABIS

Let us help bring your ideas to life! No matter what type of event or experience you are dreaming of - a multi-day conference, corporate retreat, 420 event, budtender campaign or brand launch - you can count on us to make it happen. These experiences should be designed to merge personal growth, community connection and lifestyle values with a memorable experience that attendees will always associate with your brand. These events are complex to plan and require juggling numerous vendors, timelines and budgets, especially when done right. Imaginal specialize in designing unique experiences that achieve impact while managing all the moving parts required for seamless magic. Let us carry the burden of production, experience design, logistics, compliance and operations so you can focus on your core business and rest easier at night.

In order to build connection, loyalty and respect from customers, brands must engage with them in real life by providing fun, unique or meaningful experiences. In such a crowded and competitive cannabis industry, how brands approach this can literally make or break you. Imaginal has been creating unique sponsorship campaigns within the Natural Products Industry for 20+ years, and we have spent the last 8 years focused in cannabis, creating some of the most memorable brand activations to date. Let us help you think outside the box, and design campaigns that create authentic connections with customers through memorable experiences, shared values and lifestyle connections.

We help brands, event producers and conferences ensure their event is designed with unique and memorable experiences for the guests, while also capturing these moments to leverage as sharable content. We are experts in building strategies that best leverage live experiences to create content. We are often called on to tap into our deep cannabis (and beyond) network to curate diverse and unique activities and create schedules of speakers and workshop leaders for events. And we love diving into the creative process of experience design, ensuring event attendees have a memorable, transformative and impactful experience.

Imaginal has worked for nearly a decade in cannabis - from early days in the illicit market, to the weird grey area transition towards legal times, and finally into a fully legal, compliant, recreation market. During this time, Imaginal CEO Zach Carson worked as the Director of Events for Flow Kana, which at the time was the largest sungrown flower company in California. During this time, Zach was first to market and helped defined successful budtender campaigns, launched major sponsorships of mainstream events, curated various brand launches, established compliant systems and SOPs for sampling and sales at event, launched cannabis friendly venues, regular brand activations in multiple markets and more. Since then, Imaginal has become a trusted advisor and consultant to leading brands and industry associations seeking to deepen their engagement with customers, diversify their revenue streams and grow their brands.

Aligning brands with events, activities and experiences that resonate with your target consumer is a critical component to staying ahead. Once you determine what matters to them, developing regular opportunities for engagement within these spaces is a recipe for success. Imaginal specialize in defining strategy, developing creative and interactive engagements, curating teams, booking tours, and activating regional or national campaigns. We help brands think holistically about these investments, ensuring that everything is connecting and leading to sales. From determining the best swag, to creating connections with local dispensaries, to incentivizing social media engagement - we help ensure all cogs in the wheel are rolling together towards a similar goal.